I'm sure that you all enjoyed the fantastically fun behind the scenes video that Caitlin and Jeff made of our recent Spring 2011 photo shoot, and now I'm here to share with you the photos! Kaitlin Coleman was the photographer and did an excellent job executing the bright colors on gray background shoot idea that I had. To keep with the all are loved and welcome fidget finds aesthetic I chose to use real women as my models. Granted they are all my close friends, many of whom I have know since childhood, but they all embrace the positive attitude and enjoying life feel that I want my clothing to have. Everyone did their own hair and makeup and the photos were not touched up at all to hide blemishes or to make the girls appear thinner because all shapes and sizes are loved here and all the girls are absolutely stunning JUST THE WAY THEY ARE!! Here are a few of my favorite photos but please be sure to check out my new website where you'll see many more (warning: it is still very much under construction!) I will begin to list items in my etsy shop in the next week and of course I will keep you updated on local markets where you can purchase items in person. So exciting!!
A big thank you to Kait for the photos, my intern/partner in fashion Melanie who thankfully took the lead with styling for the shoot, and Chantal for pitching in and doing a lot of sewing in the days leading up to it. And of course my models and muses, Renee, Caitlin, Julie, Lily, Maya, Andi, and Mae.