Thursday, July 14, 2011

Vintage Tid Bits - Bobbie Brooks

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Bobbie Brooks, Inc. started out as Ritmore Sportwear and was established in Cleveland, Ohio, in 1939 by Maurice Saltzman and Max Reiter. It started out as a junior miss clothing line and became a multi-million dollar business within 15 years. It expanded to women's clothing in the 60s, but as you can see from the old ads that are from that era, the brand maintained its youthful look with coordinated fabrics, colors and styles.

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The Bobbie Brooks dress from the 60s that Fidget Found. Click here to see more.

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Monday, July 11, 2011

Good Vintage vs. Bad Vintage

Yves St. Laurent opened a men's boutique in New York City and this article from Life Magazine, 1973, features the trendsetting women who shop there. Love it!!

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These experimental nautical and dental inventions from the same era are so bad that they are amazing!! Check out the failed pontoon fins and customized retainers -

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Friday, July 8, 2011

Fidget Loves Supergraphics!!

Check out this LIFE magazine article from 1973 that presents Supergraphics.

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"The whole idea of supergraphics is to knock down walls with paint. That's what a young group of architects and designers are trying to do - change the apparent shape of the rooms, bring order to rambling space, break up boxlike confines - all by applying outsize designs to floors, walls and ceilings. To lengthen the room above, Yale architecture student William Grover designed a swirling band for the ceiling that continues down the wall to line up with the piano. He added a billboard-sized numeral to heighten the 6' 10" ceiling. A can of paint - artfully applied - is much cheaper than remodeling. And if it doesn't look right, you can just paint it out."

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"When a dwindling budget shrank the size of the Bath house at Sea Ranch, a resort community north of San Francisco, the architects called i Graphics designer Barbara Stauffacher to dress up their diminished interior. In only three days, Mrs. Stauffacher transformed the stark white walls with wrap-around supergraphics that delighted the builders and residents alike. Mrs. Stauffacher did most of her designing right on the walls with charcoal, letting two sign painters fill in the colors. In the ladies' lavatory, she drew half a heart that becomes a whole one when reflected in the mirror. Along the stairway, she placed a bold directional arrow that points the way upstairs to the women's locker room. In the men's locker room, a half circle borders a doorway through which is seen a matching half. In the women's section, she lettered the word -sauna- in one corner and painted hairpin stripes around another. In the cramped space mailboxes serve as lockers."

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"Awkward areas in a house, apartment or office are easily painted away int he Vlock home, a 30 foot hall is shortened by slanting bands that broaden to twice their width at the far end. New York Architect Hugh Hardy and his Italian-born wife created a nursery in their one bedroom apartment by painting and labeling a circle. Architect Doug Michels devised the ceiling-to-floor design above. It camouflaged a radiator in the former New Haven office of Charles Moore, whose firm designed the bath-house on preceding pages, Moore calls supergraphics - a magnificient device for playing with scale. They make a toy out of a room."

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Amazing!! Have a great weekend!